Research

Research groups and institutions

Many institutions are involved in the Internet advertising business to solve out problems in the field and to provide guidelines for using the Internet as an advertising channel.

Internet Advertising Bureau
Internet Advertising Bureau is the global association devoted exclusively to maximizing the use and effectiveness of advertising on the Internet. On this site readers will find information on research and latest news about WWW advertising.
CASIE

The Coalition for Advertising Supported Information and Entertainment CASIE), a group of advertising industry organizations, provides guidelines for using interactive media as an advertising channel. CASIE members include the American Association of Advertising Agencies (AAAA), the Advertising Research Foundation (ARF), and the Association of National Advertisers (ANA). Check this page to get recent research report and other information.

World Wide Web Consortium (W3C)

The W3C is an open consortium of over 100 member companies involved win web software, services and content. The companies include America Online, AT&T, CompuServe, IBM, Microsoft, Netscape, Open Market and Sun Microsystems,among others. W3C exists to develop common standards for the evolution of the Web. Their pages on demographics is a great source for getting up to speed on the technical challenges regarding audience tracking. W3C also provides some free public services, including prototype and sample applications demonstrating Web technology, and a repository of information about Web specifications for developers and users. W3C also runs a mailing ist (www-logging@w3c.org) devoted to discussing the issues of usage tracking.