Online Advertising Spending
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Forecasting is extremely difficult. It's especially true for such exploding market as Internet & Online advertising. Historically, every year the market size has been doubled-up. Below are some figures and links where you can find out more detailed market updates |
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Ad. Revenue Updates |
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Internet/online advertising revenues ("revenues")
surpassed the $1.0 billion quarter for the first time, totaling
$1.2 billion for the third quarter of 1999, $726 million or 148
percent growth over the 1998 third-quarter total of $491 million.
Revenues totaled $2.8 billion for the first nine months of 1999,
more than double the same period for 1998, and averaged over $400
million per month during the third quarter of 1999. Based on historical
trends, revenues are on pace to exceed $4 billion in 1999. |
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(Source: IAB report) |